A veteran of the PR industry, Sally Falkow was one of the very early adopters of digital PR and social media. She translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how new technology is affecting the practice of PR. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes.
She is the highest rated presenter for Bulldog Reporter’s PR University and she recently taught a class in social media strategy and content at USC’s Annenberg School for Communication and Journalism.
Over the past three years Sally trained more than 500 agency and corporate PR people on how to plan and implement an effective social media program. Two of the New York PR agencies she trained were finalists for Digital PR Agency of the Year in 2010.
Sally is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research.
Sally is a founding member of the Social Media Club and launched this initiative in the Los Angeles area in August 2006. The Social Media Club is active in promoting new media education and standards – such as the format for the social media press release.
Sally has authored several books on the use of new technology in PR and is in demand as a social media strategist and an expert speaker on how online news, blogs and RSS are influencing PR and marketing.
What people are saying about Sally Falkow
I was very impressed by the quality of Sally’s courses and reports – definitely a resource PR professionals can use to get up to speed on new media.
- Brian Pittman, CommPro.biz
Sally is one of the top rated PR technology presenters at PR University and that’s why we chose her to teach our Social Media Bootcamp.
- Jim Sinkinson, CEO, Bulldog Reporter
I loved the latest Proactive Report and how timely it is for me.
- Allan Schoenberg Director, Corporate Communication CME Group
I use the PRoactive Report for teaching my students at graduate level.
- Mato Brautovic, Ph.D University of Dubrovnik, Department of Mass Communication
Thoughtful and very intuitive about what’s next in the online space.
- Nan Dawkins, CEO, Serengeti Communications
I’m always impressed with Sally’s wealth of knowledge and willingness to share that knowledge with others.
- Ms. Shannon Nelson, Shannon Nelson – PR consultant and beauty blogger