Courses

Social Media and digital technology have made online PR an integral part of a PR practitioners’ job.   Mastering these new skills requires training, preferably from someone who has a PR background and understands not just the technology, but also how to use it for PR purposes. All the courses at the Digital PR Academy were developed by Sally Falkow (APR), a veteran of the PR industry and a pioneer in Digital PR and social media. Sally teaches the courses personally and shares her extensive knowledge, insights and examples with you – either online or in person.

Call to discuss your digital PR training needs  626 793 4911

15 Digital Skills Course

A free email course on the 15 most needed digital skills for Marketing and PR practitioners.  Register here.

Digital PR Master Class

Available early in 2016. An online course with in-depth video lessons on each of the 15 skills needed by PR and marketing teams.

New Media Releases:

Are press releases still a viable part of PR in the digital age?

A recent survey of journalists shows that the answer is a resounding yes.  In fact, press releases rank as the number choice for a journlaist to get corporate news.  However, journalists expect modern press releases to be presented in a new media format with multimedia assets to enhance the story and social media tools to make it easy for them to use the content.

In this course you learn how to format news items so you meet the needs of

  • journalists
  • bloggers
  • search engines
  • your public

Contact us for the full course curriculum  626 793 4911

Planning and Implementing a Digital PR Strategy

Digital PR and social media are so new, and there have been few resources for learning the ropes, so many companies started their online cmapigns with an experimental approach.  Social media has matured, it’s become an essential part of the marketing mix and, just as you do with  with any other marketing and PR activity, it should be planned strategically.

In this course you learn how to use a 10-step Digital PR strategy that takes you from mapping your social graph to measuring results:

Facebook for PR

Facebook is indeed a phenomenon of our time. It ranks as either the number one or number two website in every country in the world bar China.

There are many uses for Facebook, both personal and business-related.  As a PR student or practitioner you need to know how you can integrate Facebook into your online PR activity.  This course covers the specific elements of Facebook that enhance a PR program and how to use others that would not traditionally be considered PR to further your PR goals.

It also gives you all you need to know to make the most of the recent Timeline changes.

 Visual Content

Both the public and the media want visuals with their news.  Since 80%+ companies are now doing content marketing, every marketing ekting and PR person must learn new skills and be able to create and deliver visual assets with a story quickly and  effectively. this course teaches 

  • how to take an original image
  • how to create an original image form other assets
  • how to make the image enhance the story
  • basics of photogrpahy
  • composition
  • lighting
  • editing

It also covers video skills such as scripting, shooting, lighting, sound and editing.